IVY OAK - Sustainability 360 Framework

360° VISION

360° VISION

'WE ARE NOT JUST ANOTHER LABEL. WE THINK FASHION DIFFERENTLY. 360° IS A SIMPLE, INTUITIVE AND INCLUSIVE CONCEPT.'

OUR 360° VISION

360° HOLISTIC

We want to truly understand, be thoughtful in our choices and do everything with intention. For us, a holistic approach means that we consider the impact of every practice in our business and value chain and that we treat all of our stakeholders as partners.

360° CIRCULAR

360° symbolises moving away from a linear, throw-away model towards creating fashion that lasts longer, designing out waste and promoting a mindset of reuse, repair and recycle.

We want our designs to accompany our customers on their journey and to celebrate every individual, age, shape and identity. We create empowering clothes for everyday moments as well as pieces that make life’s magical moments extra special.

360° SIMPLE

It´s that simple: if you know better, you choose better. We want our customers to know exactly what they are getting from us and have full insight into our products, practices and prices.

Our 4 Guiding Principles

INTENTIONAL
  • Be a front runner in terms of transparency to lead the change
  • Establish full traceability of our products to know our impacts
  • Design our products for circularity, with a focus on longevity and quality
  • Be authentic and truthful in our reporting on our practices and progress
IMPACTFUL
  • Create long-term social, environmental and financial value with our business partners
  • Ensure fair employment for everyone in our supply chain
  • Use only eco-friendly fabrics & eliminate hazardous chemicals
  • Reduce, reuse and choose the most eco-friendly packaging we can
  • Minimize our environmental footprint along our whole value chain
INCLUSIVE
  • Celebrate all ages, shapes, sizes and identities with our designs
  • Ensure honest prices for everyone, that reflect the true costs and value
  • Create the best workplace for everyone in our team
INSPIRATIONAL
  • Engage with our community to promote systemic change in the fashion industry
  • Adopt a circular economy mindset in our business
  • Live sustainability in our office & store
  • Seek collaboration with peers and innovative industry initiatives
  • Have a positive impact on local stakeholders linked to our business activities
  • Be a front runner in terms of transparency to lead the change
  • Establish full traceability of our products to know our impacts
  • Design our products for circularity, with a focus on longevity and quality
  • Be authentic and truthful in our reporting on our practices and progress
  • Create long-term social, environmental and financial value with our business partners
  • Ensure fair employment for everyone in our supply chain
  • Use only eco-friendly fabrics & eliminate hazardous chemicals
  • Reduce, reuse and choose the most eco-friendly packaging we can
  • Minimize our environmental footprint along our whole value chain
  • Celebrate all ages, shapes, sizes and identities with our designs
  • Ensure honest prices for everyone, that reflect the true costs and value
  • Create the best workplace for everyone in our team
  • Engage with our community to promote systemic change in the fashion industry
  • Adopt a circular economy mindset in our business
  • Live sustainability in our office & store
  • Seek collaboration with peers and innovative industry initiatives
  • Have a positive impact on local stakeholders linked to our business activities

OUR ROADMAP

Our 2025 goal is to be the most sustainable company we can be. This goal is our promise that we will always challenge the status quo. To make it a reality we developed our Roadmap with 10 impact areas. Read more below.
IMPACT AREA TARGETS ACTIONS
ECO-FRIENDLY MATERIALS
  • 100% sustainable fabrics and trims by 2025
  • Zero discharge of hazardous chemicals
  • Implement Preferred Materials Standard in the sourcing process
  • Invest in low-impact fibres and innovative materials
  • Create Chemicals Roadmap & implement it in cooperation with mills
FAIR FACTORIES
  • Full traceability to factories by 2020
  • 100% of factories meet sustainability expectations by 2021
  • Gender equality is promoted at all factories by 2025
  • Set up programme to promote living wages
  • Roll out of responsible supply chain management system with factories
  • Evaluate purchasing practices and impacts on suppliers
  • Set up capacity building on equality in cooperation with factories
  • Join living wage initiative at industry level
TRACEABILITY
  • Roll out of responsible supply chain management system with factories
  • Evaluate purchasing practices and impacts on suppliers
  • Set up capacity building on equality in cooperation with factories
  • Join living wage initiative at industry level
  • Map our supply chains per tier and material
  • Regular on-site visits to our factories and suppliers
  • Define and implement traceability process and system
TRANSPARENCY
  • Transparency Strategy is implemented by 2025: Let every product tell its own story
  • Publish CSR Roadmap and quarterly CSR Reports
  • Showcase full transparency on key products on our website
  • Publish factory & supply chain spotlights
CUSTOMERS & COMMUNITY
  • Design for Inclusivity is embedded in our assortment strategy by 2025
  • 100% of our communication conveys our vision & values
  • Continuous engagement with our community on sustainability topics
  • Create Design for Diversity handbook: all ages, identities, sizes & shapes
  • Actively advocate healthy body images, diversity & inclusion
  • Publish regular articles and posts on fair fashion via our channels
PACKAGING
  • 100% of packaging originates from sustainable sources and is recyclable by 2022
  • Achieve a 10% reduction in packaging use by 2022
  • Switch all bags, receipts and flyers to more sustainable materials
  • Pilot solutions for reusable packaging in both B2B and B2C
  • Work with Canopy Pack4Good initiative to reduce packaging use
CIRCULAR ECONOMY
  • Integrate circular economy thinking into all business areas
  • Consider circular economy principles in product design with a focus on longevity & quality
  • Create circular design handbook & product scorecards
  • Publish Care & Repair Guide for customers
  • Set up roadmap & train all employees on circular economy thinking
  • Analyse potential in all business areas & explore partnerships
FOOTPRINT
  • Significantly reduce our greenhouse gas (GHG) and water footprint by 2025
  • Set up footprinting tool, quantitative targets and a roadmap 2020-2025
  • Switch to lower GHG transportation modes
  • Cooperate with transport providers to optimise routes & loads
  • Procure low impact, environment-friendly fabrics
PEOPLE & OPERATIONS
  • Live "All for one and one for all" in our IVY & OAK team
  • Significantly reduce waste at our office by 2021
  • 100% CO2 “neutral” business travel by 2021
  • Conduct regular team building activities and well-being initiatives
  • Invest in employees' skill development & training
  • Implement footprint reduction projects for our store and logistics
  • Set up a "zero waste" action plan with employees
VALUE CREATION
  • Create true and long-term social, environmental and financial value via our roadmap
  • Holistic thinking is the basis for all our decisions and actions
  • Support causes linked to our activity and set up strategic partnerships to drive systemic change
  • Conduct regular workshops on sustainability and innovation
  • Set up employee action groups to realize our roadmap
  • Complete and regularly update materiality matrix and risk analysis
    ECO-FRIENDLY MATERIALS
    • 100% sustainable fabrics and trims by 2025
    • Zero discharge of hazardous chemicals
    • Implement Preferred Materials Standard in the sourcing process
    • Invest in low-impact fibres and innovative materials
    • Create Chemicals Roadmap & implement it in cooperation with mills
    FAIR FACTORIES
    • Full traceability to factories by 2020
    • 100% of factories meet sustainability expectations by 2021
    • Gender equality is promoted at all factories by 2025
    • Set up programme to promote living wages
    • Roll out of responsible supply chain management system with factories
    • Evaluate purchasing practices and impacts on suppliers
    • Set up capacity building on equality in cooperation with factories
    • Join living wage initiative at industry level
    TRACEABILITY
    • Roll out of responsible supply chain management system with factories
    • Evaluate purchasing practices and impacts on suppliers
    • Set up capacity building on equality in cooperation with factories
    • Join living wage initiative at industry level
    • Map our supply chains per tier and material
    • Regular on-site visits to our factories and suppliers
    • Define and implement traceability process and system
    TRANSPARENCY
    • Transparency Strategy is implemented by 2025: Let every product tell its own story
    • Publish CSR Roadmap and quarterly CSR Reports
    • Showcase full transparency on key products on our website
    • Publish factory & supply chain spotlights
    CUSTOMERS & COMMUNITY
    • Design for Inclusivity is embedded in our assortment strategy by 2025
    • 100% of our communication conveys our vision & values
    • Continuous engagement with our community on sustainability topics
    • Create Design for Diversity handbook: all ages, identities, sizes & shapes
    • Actively advocate healthy body images, diversity & inclusion
    • Publish regular articles and posts on fair fashion via our channels
    PACKAGING
    • 100% of packaging originates from sustainable sources and is recyclable by 2022
    • Achieve a 10% reduction in packaging use by 2022
    • Switch all bags, receipts and flyers to more sustainable materials
    • Pilot solutions for reusable packaging in both B2B and B2C
    • Work with Canopy Pack4Good initiative to reduce packaging use
    CIRCULAR ECONOMY
    • Integrate circular economy thinking into all business areas
    • Consider circular economy principles in product design with a focus on longevity & quality
    • Create circular design handbook & product scorecards
    • Publish Care & Repair Guide for customers
    • Set up roadmap & train all employees on circular economy thinking
    • Analyse potential in all business areas & explore partnerships
    FOOTPRINT
    • Significantly reduce our greenhouse gas (GHG) and water footprint by 2025
    • Set up footprinting tool, quantitative targets and a roadmap 2020-2025
    • Switch to lower GHG transportation modes
    • Cooperate with transport providers to optimise routes & loads
    • Procure low impact, environment-friendly fabrics
    PEOPLE & OPERATIONS
    • Live "All for one and one for all" in our IVY & OAK team
    • Significantly reduce waste at our office by 2021
    • 100% CO2 “neutral” business travel by 2021
    • Conduct regular team building activities and well-being initiatives
    • Invest in employees' skill development & training
    • Implement footprint reduction projects for our store and logistics
    • Set up a "zero waste" action plan with employees
    VALUE CREATION
    • Create true and long-term social, environmental and financial value via our roadmap
    • Holistic thinking is the basis for all our decisions and actions
    • Support causes linked to our activity and set up strategic partnerships to drive systemic change
    • Conduct regular workshops on sustainability and innovation
    • Set up employee action groups to realize our roadmap
    • Complete and regularly update materiality matrix and risk analysis
IMPACT AREA TARGETS ACTIONS